In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Chris Hobson, CEO of Rare Beauty Brands, for a conversation about what separates enduring beauty brands from those that quickly fade. Drawing on decades of experience spanning Procter & Gamble, Old Spice, Patchology, and Kate Somerville, Chris shares why great brands are built on more than clever marketing—they're built on exceptional products, deep consumer understanding, and disciplined leadership.