In this episode of Skin Anarchy, host Dr. Ekta Yadav welcomes Sergio Tache, the founder and CEO of Dossier, the viral fragrance brand making waves across TikTok and beyond. The conversation explores Sergio’s unexpected journey from finance to fragrance and how Dossier is disrupting one of beauty’s most exclusive industries by making luxury scents accessible to all.

From Finance to Fragrance

Sergio began his career in the finance world before catching what he calls “the entrepreneurship bug.” After launching ventures in hair care and skincare, a chance conversation led to his next big idea: perfume. His observation was simple—why should smelling good cost $150 or more? That question became the seed for Dossier, a brand built on the belief that great fragrance shouldn’t be a luxury reserved for a few.

Democratizing the World of Scent

Dossier started with a mission to offer high-quality, cruelty-free perfumes made with premium ingredients—without the designer markup. What began as a “value play,” Sergio explains, quickly became something deeper: discovery. Customers weren’t just drawn to affordable alternatives; they were using Dossier to explore, layer, and build fragrance wardrobes for different moods and occasions.

“People no longer have to choose between paying rent and smelling nice,” Sergio says. “We’ve made discovery possible for everyone.”

Originals, Impressions, and the Art of Transparency

While Dossier first gained recognition for its “impressions” collection—scents inspired by luxury icons—the brand has since expanded into original creations, including its cult-favorite It Factor. These in-house perfumes represent Dossier’s evolution from “dupe brand” to full-fledged modern perfume house.

Sergio also opens up about how Dossier strips away unnecessary excess: minimalist packaging, recyclable bottles, and no inflated prestige pricing. “We took all the elements that make a perfume great—high-quality ingredients, French craftsmanship—and removed the fluff,” he says.

A New Kind of Luxury

When asked about luxury pricing, Sergio is frank: “Most designer perfumes cost $300 because they can.” Dossier’s approach challenges that model, proving that true luxury lies in quality and intention, not price tags or ornate packaging. For him, luxury should be about access and education, not intimidation.

Scent Without Limits

Sergio also reflects on shifting consumer behavior—particularly the rise of male fragrance enthusiasts and the growing interest in genderless scents. “Perfume is personal,” he notes. “Our goal is to create a space that’s welcoming and inclusive, where everyone feels empowered to explore.”

Dossier isn’t just reimagining the price of luxury—it’s redefining its meaning. By focusing on transparency, craftsmanship, and inclusivity, the brand is ushering in a new era where great fragrance belongs to everyone.